Case Study Layout - Case Study

AGRI

BUSINESS

Case Studies

We advise assist in areas including near farm infrastructure, storage & logistics, food & grocery distribution and retail, market linkages and agritech

Commercial Due Diligence of After-Market Auto marketplace
for investment attractiveness for a leading international sovereign fund

BRIDGE CONSTRUCTION

Development of Investment Strategy for Agriculture Sector
in India for Asia’s leading
development bank

ICT OPTIMIZATION

Program Management to support market development in India for a leading US based Food Cooperative

Setting up of processing units
for selected Minor Forest Produce

Setting up of Mega Food Parks (Under MFP scheme of Govt.
of India)

Exports to India grew 500% in two years
Successful growth of awareness levels, both, of the category and of the brand

Results

The client is a consortium a leading development bank in Asia and sovereign fund of the Indian Government. They reached out to Technopak to assist them in identifying investment opportunities in Agriculture sector in India with the focus on improving farmers’ income and on increasing food exports from the country

Overview

Objective

To increase farmers’ income
To increase Food and Agri exports from the country
To provide food security of partner countries

What We Did

Value chain walkthrough of all Agriculture production in India
Food production and consumption excess and deficit mapping of major clusters of the world
Farm to fork supply chain gaps and opportunity identification for food production
Role and scale of capital needed for different opportunity types
Investment opportunity evaluation

Finalization of investment opportunities
Investment roadmap for the fund
Pool of potential organizations for investments

Results

Development of Investment Strategy for Agriculture Sector in India for Asia’s leading development bank

The client is among the leading US based cooperative of berries. It was keen to grow exports to India. Technopak was selected through a bidding process and appointed as
the program manager for business development and marketing activities in India

Overview

Objective

To build advocacy for the product
To increase imports into the country
To seek a credible partner for the deployment of marketing investments

What We Did

Development of marketing strategy
Finalize budgets and develop annual marketing activity calendar
Identification of vendor partners for BTL, ATL and Digital marketing activations
Monitoring of efficacy of marketing programs
MIS and reporting

Exports to India grew 500% in two years
Successful growth of the awareness levels both of the category and of the brand

Results

Program Management to support market development in India for a leading US based
Food Cooperative

One of the Indian state’s Minor Forest Produce Cooperative Federation (on behalf of a private investors), is aiming to diversify into the food processing industry with major focus on processing of Minor Forest Produce, retained Technopak for formulating preliminary project reports of processing units of Aonla, Jamun, Bael and Jackfruit. The purpose of the report was to assist the investor in selection of the processed products that are commercially viable and in suggesting the model unit.

Overview

Objective

The objective of the project is to focus on assisting client in identifying the processed Aonla, Jamun, Bael, and Jackfruit based products that have a market potential along with assisting in technical, marketing, and financial aspects of setting up of processing units.

What We Did

Identified the potential of processing of Aonla, Bael, Jamun, and Jackfruit in the state.
Suggested technology for commercial processing of the selected Minor Forest
Produce and identified suppliers
Prepared a Marketing plan, and a production plan
Provided financial projections
Examined critical risks and evaluated the project

A Preliminary project report for Model Aonla, Jamun, and Bael Juice Unit
A Preliminary project report for Jackfruit and Jackfruit based processed food

Results

Setting up of processing units for selected Minor Forest Produce

Mega Food Park is a scheme of Government of India aims at providing a mechanism to link agricultural production to the market by bringing together farmers, processors and retailers to ensure maximizing value addition, minimizing wastage, increasing farmers income and creating employment opportunities particularly in rural sector. The SPV receives funds from the government to help them build a food park with state-of-the-art facilities.

Overview

Objective

The primary objective of the MFPs is to provide modern infrastructure facilities for the food processing industries along with the value chain from the farm to the market. It includes creation of processing infrastructure near the farm, transportation, logistics and centralized processing centres. The main feature of the Scheme is a cluster-based approach. The scheme is demand-driven and facilitates food processing units to meet environmental and safety standards. Food Park is a readymade platform with common infrastructure required for processing, packaging, environmental protection systems, quality control labs, trade facilitation centres etc.

What We Did

Detailed Project Report, Detailed engineering and design including preparation of detailed cost estimates for various project components/facilities.
Assistance to SPV in preparation of a procurement policy, bid documents and selection and appointment of contractors/equipment suppliers in a transparent manner, for project construction and supply of plant and machinery.
Monitoring and overseeing the work output of the contractors/equipment suppliers in compliance of the terms and conditions of the contracts/appointments with the objective of ensuring quality, completeness and compatibility of the work carried out in relation to the Project.
Assistance to SPV in preparing all necessary documentation for submission to govt. in order to facilitate release of funds sanctioned under Scheme.
Assistance to SPV in submission of Monthly Progress Reports to govt. in prescribed format.

Total 8 nos. of Mega Food parks have been taken up across India.
The outcome is to increase realization for farmers, creation of high-quality processing infrastructure, reduction in wastage, capacity building of producers, processors and creation of an efficient supply chain along with significant direct and indirect employment generation.

Results

Setting up of Mega Food Parks (Under MFP scheme of Govt. of India)

The client is a leading private equity fund and has been actively investing in India across diverse sectors including consumer spaces. It was evaluating an investment opportunity in an apparel retail brand in ethnic fashion space and reached out to Technopak for commercial due diligence of the entity

Overview

Objective

Nature of the sector
Moats of the entity and its strength
Viability of its projected store expansion plan

What We Did

Sector scan on competition, product offer and pricing
Brand pull assessment among consumers
Addressable opportunity versus planned store expansion analysis
Revenue and cost drivers benchmarking
Financial modelling and scenario planning

Store roll out plan under different scenarios
Performance comparison of the entity with others
Growth viability of the opportunity under different market scenarios
Validation of revenue and cost projections

Results

Commercial Due Diligence of a Regional Apparel Retail Brand for a US based Private Equity fund

TRAVEL

Case Studies

Retail

We advise assist in areas including near farm infrastructure, storage & logistics, food & grocery distribution and retail, market linkages and agritech

Turn-key Implementation of Commercial Strategy for new Terminals in Indian PPP Airports

Non-Aero Commercial Strategy for a new Integrated Terminal at an Indian PPP Airport

Non Aero Revenue Potential Assessment for an International Airport

Traveler Research and Concept Development for Convenience Retail in Delhi Metro Stations

India Entry Strategy for an European Travel Retail Brand

Leading PPP Airport companies of India.
The company wanted a turnkey consultant for implementing the retail, F&B and Services for the new airport.

Overview

Objective

The company wanted achieve global standard in commercial revenues as well as give travelers a world class experience.

What We Did

What the best fit commercial strategy and model for non aero revenues?
What is the most effective way to implement this in an airport

In-depth traveler research to understand the need-gaps and preferences of Indian travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
A non aero revenue model and its commercial structure, balancing the interests of both the operator and the concessionaires.
Tender and leasing process design and implementation, including tender management, leasing, technical supervision and fitout management
Post commissioning monitoring and fine tuning

Results

Turn-key Implementation of Commercial Strategy for new Terminals in Indian PPP Airports

Leading PPP Airport companies of India.
The client wanted a complete space and revenue planning across all non aero revenues, including retail, dutyfree, food services, lounges, advertising, parking among others

Overview

Objective

Maximising non aero revenue, as per international benchmarks, and enhancing customer experience

What We Did

Maximising productivity, efficiency and experience for the space
Suggest changes/ modifications in space planning and allocation across all non aero revenues

In-depth traveler research to understand the need-gaps and preferences of Indian travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
Revenue and space planning for both Domestic and International Departures and Arrivals, airside and cityside
Planning proposed allocation for space, maximising productivity for the client and enhancing passenger experience

Results

Non-Aero Commercial Strategy for a new Integrated Terminal at an Indian PPP Airport

The client was interested in partnering with an Indonesian airport for management.
For the bid process, the client wanted to assess the potential for non aero revenue

Overview

Objective

Assess the current operations and potential for non –aero revenue across retail, F&B, advertising, all services
Inputs for finalising the commercial structure of the partnership

What We Did

What is the current non aero revenue for the airport?
What is the potential offered by the airport?
How to maximise the non aero revenue and optimise the traveler experience?
What would be the most profitable commercial structure

In-depth traveler research to understand the need-gaps and preferences of the travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
Revenue and space planning for both Domestic and International Departures and Arrivals, airside and cityside
Insights from local retail benchmarks, tourism led formats and retail concepts
Proposed category and space mix, target sales and income per passenger values over a 10 years timeframe.
Working with the client to structure the optimum commercial structure for the partnership

Results

Non Aero Revenue Potential Assessment for an International Airport

One of India’s leading airlines operators. They wanted to get into travel retail through partnership with an International travel retail Brand.

Overview

Objective

To understand the metro traveler and suggest the best concept for a convenience retail format.

What We Did

How does a Delhi Metro traveler behave and purchase?
Is there any opportunity for retail under the current scenario in the stations? And what could be the potential?

In-depth research to understand the need-gaps and preferences of Delhi Metro travelers. Research was undertaken both for travelers and trade in all 130+ Metro stations.
Classified all the stations based on various factors and then estimated the business potential for a convenience format.
Product and service mix for the business based on types and categories of the stations and the estimated revenues from them.

Results

Traveler Research and Concept Development for Convenience Retail in Delhi Metro Stations

The company in one of Europe's leading travel retail brands.

Overview

Objective

Understand the Indian travel retail market for its category and provide detailed scan of the opportunity for them the enter India.

What We Did

How big is the opportunity and how to assess it?
How does an India traveler behave differently with respect to international travel retail consumer?

In-depth traveler and trade research to understand the need-gaps and preferences of Indian air travelers and challenges faced by the current brands related to the client’s category.
A market assessment report covering current status of trade challenges, consumer preferences around price, product mix, inputs on the external environmental factors like govt processes, security concerns and commercial terms and conditions as prevalent at that time in the market.
A go/ no go solution.

Results

India Entry Strategy for an European Travel Retail Brand