Increasing operational efficiencies ranked
as the most common priority across all enterprises in the short-term—and in the long-term (2 years). But note the nuance: 64% of medium enterprises cited it, more than 10% higher than both small (51%) and large enterprises (53%).

It wasn’t so long ago that ‘customer experience’ needed defining at many business meetings. Now it is the second-biggest priority for medium and large enterprises (39% and 43%, respectively), and third-biggest for small enterprises (31%). Long-term plans only elevate its importance for medium and large enterprises (44% for both).

COVID accelerated the pace of digital transformation—and it shows no sign of slowing. In the short-term, medium and large enterprises made IT infrastructure their third-biggest priority (32% and 27%, respectively).
It slips to sixth for small enterprises (16.8%).