Digital inspirational magazine #11
Full of foodservice inspiration to help you reflect and look ahead!

THIS!

EAT

The world is full of icons, but what exactly does it mean to be iconic? According to the dictionary, ‘iconic’ signifies being ‘celebrated, revered, or idolised’. Of course, we all have our own personal favourites. Who comes to mind for you? Out on a larger scale, there are globally recognized icons, such as the pyramids, Great Wall of China, or the city of Rome. Every industry has its own, and the foodservice industry is no exception.

Think of chefs, such as Gordon Ramsay or Alain Ducasse, and dishes like Boeuf Bourguignon and Fish ‘n Chips. There are also iconic restaurants you may know, like Le Train Blue or Caffe Florian.

At Lamb Weston we also have our icons. We take pride in our foundational ingredient; the iconic potato, from which we craft our truly renowned Twister Fries. In this edition, we honour their iconic status and aim to inspire you to recognise your own or even create new ones.

Dennis Kabbedijk
Chief Editor Eat This!
Director Digital Innovation & -Marketing Lamb Weston EMEA

introduction

Eat This!

Table of

contents

Special thanks to:
All people and businesses that contributed to this edition of Eat This! Magazine

Chief Editor:
Dennis Kabbedijk

Managing Editor:
Lisette van Gelder-Bruins

Customer Insights Manager:
Tessa van der Maarel, Michael Sloushaenko

Culinary advisor:
Jeroen van Oijen, Culiversity

Art direction & copywriting:
GI Eindhoven

Marketing:
delaware

Magazine Images:
Interviewed businesses, Lamb Weston V.O.F.,
Adobe Stock, Getty Images and Unsplash.

Digital inspirational magazine #11
Full of foodservice inspiration to help you reflect and look ahead!

EAT

THIS!

The world is full of icons, but what exactly does it mean to be iconic? According to the dictionary, ‘iconic’ signifies being ‘celebrated, revered, or idolised’. Of course, we all have our own personal favourites. Who comes to mind for you? Out on a larger scale, there are globally recognized icons, such as the pyramids, Great Wall of China, or the city of Rome. Every industry has its own, and the foodservice industry is no exception.

Think of chefs, such as Gordon Ramsay or Alain Ducasse, and dishes like Boeuf Bourguignon and Fish ‘n Chips. There are also iconic restaurants you may know, like Le Train Blue or Caffe Florian.

At Lamb Weston we also have our icons. We take pride in our foundational ingredient; the iconic potato, from which we craft our truly renowned Twister Fries. In this edition, we honour their iconic status and aim to inspire you to recognise your own or even create new ones.

Dennis Kabbedijk
Chief Editor Eat This!
Director Digital Innovation & -Marketing Lamb Weston EMEA

introduction

Eat This!
contents

Table of

Special thanks to:
All people and businesses that contributed to this edition of Eat This! Magazine

Chief Editor:
Dennis Kabbedijk

Managing Editor:
Lisette van Gelder-Bruins

Customer Insights Manager:
Tessa van der Maarel, Michael Sloushaenko

Culinary advisor:
Jeroen van Oijen, Culiversity

Art direction & copywriting:
GI Eindhoven

Marketing:
delaware

Magazine Images:
Interviewed businesses, Lamb Weston V.O.F.,
Adobe Stock, Getty Images and Unsplash.

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