A leading International commodity trade organization approached Technopak seeking assistance in to understand the market potential of Poultry and Poultry products in select urban clusters of India

Overview

Objective

• To assess the demand poultry selected growth drivers for consumption in clustered and potential
• To assess the retail channel (formal and informal) that dispenses poultry products
• To map out value chain and the role of various stakeholders in it Poultry and Poultry products

What We Did

• What is the size and potential of Poultry Products?
• What are market dynamics?
• What are the key growth drivers and challenges?
• Who are the consumers?

• Complete Understanding of the Poultry products in terms of Market Landscape, potential, key growth drivers and challenges, consumers, formats and detailed competition analysis.
• Assessment of the Supply Chain of the key players in the space with respect to aspects such as production, processing,  packaging, certification, distribution etc. What are the key challenges and supply chain bottlenecks that need to be addressed by target for sustainable growth?

Results

Market Research of Poultry Products in select regions of India

• Exports to India grew 500% in two years
• Successful growth of the awareness levels both of the category and of the brand

Results

What We Did

• Development of marketing strategy  
• Finalize budgets and develop annual marketing activity calendar  
• Identification of vendor partners for BTL, ATL and Digital marketing activations
• Monitoring of efficacy of marketing programs 
• MIS and reporting

Objective

• To build advocacy for the product    
• To increase imports into the country
• To seek a credible partner for the deployment of marketing investments

The client is among the leading US based cooperative of berries. It was keen to grow exports to India. Technopak was selected through a bidding process and appointed as the program manager for business development and marketing activities in India

Overview

Program Management to support market development in India for a leading US based Food Cooperative

• Mapped market opportunity for ten existing and upcoming dairy products
• Conducted market potential scan for B2B and B2C of existing brand portfolio through comprehensive research across key institutional clients and trade in ten Indian states
• Determined company’s future revenue potential by comprehensive research-based projections of the value and volume growth

Results

What We Did

• What is the Market size, player market share, market potential?
• What are the consumer, market trends and challenges across products categories and customer segments?
• What are company’s value and volume growth potential?

Objective

The company wanted to understand the market size, growth, market share and future potential of its products in India

• The target is a leading dairy products company in North India
• The client wanted to understand the current and future market potential of the target’s
  ten products

Overview

Commercial Due Diligence of a Leading Dairy Company

• Market mapping: Complete market mapping of frozen food in India & international market attractiveness including retailers  & exporters perception accumulating future demand for domestic & international market
• Consumer Behavior Analysis: Consumer awareness & spending behaviors to analysis key segments within frozen food category
• Plant diagnostic in terms of activities and recommendation on capacity utilization & revamping activities
• GO – No GO decision matrix supported with investment range & aligned rate of returns and a detailed financial plan with all important ration to mark on investment decision

Results

What We Did

• Is the sector poised for growth in India?
• Will the targeted company sync with recent technology and market  trends ?
• What will be the investment amount and rate of returns?
• What are the current legal arrangements to run the facilities  and associated challenges ?

Objective

• Investment decision, Go –No go  judgment
• Understanding of domestic & internationals operations
• Sector attractiveness & future growth prospects
• Investment, financial plan & projections

One of the leading PE firms wanted  to invest in one of the organized  frozen food players & approached  Technopak to conduct the financial &  technological due diligence

Overview

Commercial Due Diligence for a Leading Frozen Food Brand in India

• Understanding of the Juice Service Market in terms of Market Size, Growth and detailed Competition Analysis
• Develop operating metrics at store level via benchmarking to other similar formats
• Assessed the Supply Chain of the key players in the space with respect to product / equipment categories required  by the client and cost implication of importing vs local availability
• Regulatory requirements both at store and product level in terms of various categories
• Recommended to client as per the need gap analysis and the Market Potential

Results

What We Did

• What is the Market Size and Potential of Juice Business?
• What are the trade characteristics and retail formats in this segment
• What are the operating parameters and licensing requirements
• Which products are available in India and its cost implication on overall project

Objective

• To understand the juice market segmentation in India
• To Identify and detail juice formats  in terms of operating and regulatory dynamics
• To understand and detail the importing vs. Indian availability of raw products required by the international brand along with  pricing and logistics  requirement

PE arm of a leading bank approached Technopak to understand the Juice Market in India in terms of segmentation, pricing, regulatory environment and key operating parameters. The  emphasis was also on imports licensees etc required on product  basis

Overview

Market Assessment for an International Juice Brand