Tech perspectives: 2024 and beyond 

Global insights and predictions 

Given technology’s pivotal role in business growth and innovation, we surveyed c-suite tech leaders, globally, to explore their top priorities and challenges for the year ahead. 


Complete survey results

Complete survey results

External to your team, looking across the broader business, what do you need to ensure the successful delivery of these priorities?

What is most likely to disrupt the digital, data and technology function in the next three to five years? 

Which best describes your position on the data-driven decision-making journey?

How do you expect investment in technology across the business to evolve in the next 12 to 24 months? 

On a scale of 0 to 10, how valuable do you believe Gen AI will be to your organization?

How interested is your organization’s Board and tech team in investing in AI?

Do you believe your Board has the right level of technology and digital knowledge/experience?

If you were asked to step into the CEO role tomorrow (in your current organization), how prepared would you feel to deliver a successful first six months in role?

Is the organization performing to its full potential?

How resilient do you think the business is to deal with current or future market volatility?

How confident are you in the effectiveness of the Executive Committee?

As a leader of the business, if you could change one fundamental thing to significantly improve the organization, what would it be?

View the insights   

The commerciality gap 

Less than 20% of tech leaders feel their organizations are prepared for market volatility. Despite a decade of heavy technology investment, which intensified during the COVID-19 pandemic, there is a noticeable discrepancy between the current technological maturity and the level needed for businesses to adapt swiftly to economic changes. This indicates an essential gap that needs bridging to enhance organizational agility and readiness for market fluctuations.  

Nearly 60% of industry leaders feel their boards lack adequate technological and digital acumen, but it’s not just the board that tech leaders believe needs improvement. 47% think a refresh of existing teams across the broader business is needed to ensure the successful delivery of business priorities. The most prevalent theme in our results is the need for tech leaders to integrate more strategic and commercial insight alongside their technical and management skills. By doing so, they can more effectively guide and enlighten their boards, significantly influencing their organizations’ commercial outcomes and steering the strategic direction.     

 

Bolstering the commercial acumen of tech leaders not only aligns technology and business strategies but also cultivates a pool of board candidates with robust tech expertise. This synergy can significantly influence a company's strategic decisions and its commercial success, fostering a stronger, tech-informed governance framework 

Views on the board make-up 

Unsuccessful succession

Although 84% of respondents acknowledge the growing importance of CIO, CTO, or CDO roles in the shaping of business strategy, a significant 63% still see no clear path from these positions to CEO roles. This highlights a recognition of their strategic value but also underscores a perceived barrier to reaching the top executive position.    

 

While progressing into the CEO seat may not be viewed as practical, or even desirable, our survey indicates a strong desire for more robust internal support for broader career progression. This suggests that while the direct path to CEO might not be the goal for all, there is a clear need for mechanisms that aid in the overall advancement of tech leaders within their organizations. 

 

Nearly one third of respondents cite a lack of coaching and mentoring as barriers to their career advancement, and less than 25% are confident in their organizations’ succession planning. This signals a pressing need for development programs that will cultivate more commercially fluent future leaders 

 

In reality, a significant number of CIO, CTO and CDO positions will continue to be filled externally to bring fresh insights and keep up with the pace of change across the industry. Our findings do suggest an opportunity to boost the commercial effectiveness of technology leaders, which could tilt hiring preferences toward internal candidates for top roles, potentially changing the internal versus external hiring dynamics.  

Where does the future lie for tech leaders?  

Data…my old friend 

Data insights and advanced analytics are ranked as top priorities within tech functions, yet many leaders are just beginning to adopt data-driven strategies. Only a quarter effectively use advanced analytics, and less than 7% have fully integrated data into their strategic decisions, revealing a substantial gap between the ideal and actual use of data.      

 

While there's recognition of the need for enhanced data-driven strategies, obstacles such as digital readiness, inefficient processes, and a lack of agility were all identified as major barriers to realizing strategic objectives through data. 

We’ve seen the spotlight shift from AI to cloud, and back. Tech leaders know that despite the headlines, Gen AI is just one tool in the shed of data and AI capabilities. Although Gen AI may be a more popular media story, the spend on cloud and fundamental tech modernization is exponentially higher. Our data suggests we are still a few years away from the majority of organizations seeing real value from Gen AI beyond the easy use cases. While the immediate impact of Gen AI may be overestimated, it’s crucial that tech leaders stay up to date with its evolving landscape and guard against falling behind in the medium-term.  

 

Over the next 12 to 24 months, tech leaders plan to focus on enhancing data insights, customer-centric technologies, AI, and automation, indicating a continued focus on customer data and outcomes. Despite broader economic concerns, the emphasis is on leveraging technology, with a strong consensus that failing to invest adequately in tech could jeopardize the organizations’ success and competitive advantage.  

Progress on the data-led decision making journey 

Meet the team

Thank you to all the senior leaders that took part in the survey. To discuss the topics raised, or to talk to us about a future role requirement, get in touch with the team below.

Sam Bell

Director, London

sam.bell@leathwaite.com

Heather Barnes

Partner, London

heather.barnes@leathwaite.com

Emmeline Kuhn

Partner, New York

emmeline.kuhn@leathwaite.com

James Lawrence-Brown

Partner, Hong Kong

james.lawrence-brown@leathwaite.com

Matt Greenberg

Partner, New York

matt.greenberg@leathwaite.com

Helen Vowls

Partner, London

helen.vowls@leathwaite.com

Richard Buckingham

Partner, London

richard.buckingham@leathwaite.com

Kersty Bletso

Partner, London

kersty.bletso@leathwaite.com

Gus De Camargo

Partner, Toronto

gus.decamargo@leathwaite.com

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