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FOOD

SERVICES

Case Studies

A complete food service support, across consumer trends, strategy, implementation and partnerships, through the entire value chain with a focus on both front and back-end operations.

Assessment of India market for a Top 10 Worldwide QSR chain

BRIDGE CONSTRUCTION

Program Management to support market development in India for a leading US based Food Cooperative

ICT OPTIMIZATION

Commercial Due-diligence of a Food Services Company

Industry Assessment for a leading QSR chain

Food Service Commercial Equipment Market Mapping & Go-To-Market Insights Development

Exports to India grew 500% in two years
Successful growth of awareness levels, both, of the category and of the brand

Results

The client is amongst the top 10 QSR (Quick Service Restaurant) chains in the world. They launched in India in 2015 and successfully scaled up the business to emerge among the Top 3 QSR brands in the country. As a run up to its listing on the public market, it reached out to Technopak for an assessment of the Food Services sector in India and its position in it as a prerequisite to its listing on the Indian stock exchange

Overview

Objective

Neutral assessment of the industry and the economy
Market position and USPs of the client for road shows
Identification of business risks

What We Did

Macroeconomic outlook
Sector scan product offer and pricing
Trade research on validation of growth drivers, risks and vulnerabilities
Industry Benchmarking

Comprehensive Industry Assessment report on QSRs in India
Successful listing on the stock exchange

Results

Assessment of India market for a Top 10 Worldwide QSR chain

Exports to India grew 500% in two years
Successful growth of the awareness levels both of the category and of the brand

Results

What We Did

Development of marketing strategy
Finalize budgets and develop annual marketing activity calendar
Identification of vendor partners for BTL, ATL and Digital marketing activations
Monitoring of efficacy of marketing programs
MIS and reporting

Objective

To build advocacy for the product
To increase imports into the country
To seek a credible partner for the deployment of marketing investments

The client is among the leading US based cooperative of berries. It was keen to grow exports to India. Technopak was selected through a bidding process and appointed as the program manager for business development and marketing activities in India

Overview

Program Management to support market development in India for a leading US based Food Cooperative

Indepth understanding of the Food Services ecosystem, with a focus on QSRs and Cafes.
Performance comparison of the entity with others
Growth viability of the opportunity under different market scenarios
Validation of revenue and cost projections

Results

What We Did

Assessment of future prospects of the business – market, rollout, etc
Potential areas of improvement – product, operational, etc
Commercial viability of the business
Review of business plan

Objective

Commercial Due Diligence of the target business and an assessment of the business segment that the company operated in

A leading global PE firm requested Technopak’s assistance in assessment of the current as well as future market for the target company in the QSR and Café segments in India

Overview

Commercial Due-diligence of a Food Services Company

Comprehensive Industry assessment report on QSRs in India
Successful listing on the stock exchange

Results

What We Did

Macroeconomic outlook
Sector scan product offer and pricing
Trade research on validation of growth drivers, risks and vulnerabilities
Industry Benchmarking

Objective

Neutral assessment of the industry and the economy
Market position and USPs of the client for road shows
Identification of business risks

The client is among the world leaders in QSR (Quick Service Restaurants) space. In India, it launched in 2015 and successfully scaled up the business to emerge among the Top 3 QSR brands in the country. As a run up to its listing on the public market, it reached out to Technopak for an assessment of the Food Services sector in India and its position in it as a prerequisite to its listing on the Indian stock exchange

Overview

Industry Assessment for a leading QSR chain

Comprehensive Industry assessment report on QSRs in India
Successful listing on the stock exchange

Results

What We Did

Macroeconomic outlook
Sector scan product offer and pricing
Trade research on validation of growth drivers, risks and vulnerabilities
Industry Benchmarking

Objective

To map the HoReCa and Food Service Equipment Market
To Analyze and Benchmark against Competition
To Develop the Short term and the Long term Go-To-Market Strategy

One of the world’s leading manufacturers of commercial equipment for Food Services approached Technopak to evaluate HoReCa segment in India for food services equipment range followed by development of short & long term strategy

Overview

Food Service Commercial Equipment Market Mapping & Go-To-Market Insights Development

Case Studies

SERVICES

FOOD

A complete food service support, across consumer trends, strategy, implementation and partnerships, through the entire value chain with a focus on both front and back-end operations.

Assessment of India market for a Top 10 Worldwide QSR chain

Program Management to support market development in India for a leading US based Food Cooperative

Commercial Due-diligence of a Food Services Company

Industry Assessment for a leading QSR chain

Food Service Commercial Equipment Market Mapping & Go-To-Market Insights Development

Overview

Objective

Neutral assessment of the industry and the economy
Market position and USPs of the client for road shows
Identification of business risks

What We Did

Macroeconomic outlook
Sector scan product offer and pricing
Trade research on validation of growth drivers, risks and vulnerabilities
Industry Benchmarking

Comprehensive Industry Assessment report on QSRs in India
Successful listing on the stock exchange

Results

ASSESSMENT OF INDIA MARKET FOR A TOP 10 WORLDWIDE QSR CHAIN

Overview

Objective

To build advocacy for the product
To increase imports into the country
To seek a credible partner for the deployment of marketing investments

What We Did

Development of marketing strategy
Finalize budgets and develop annual marketing activity calendar Identification of vendor partners for BTL, ATL and
Digital marketing activations
Monitoring of efficacy of marketing programs
MIS and reporting

Exports to India grew 500% in two years
Successful growth of the awareness levels both of the category and of the brand

Results

Program Management to support market development in India for a leading US based Food Cooperative

A leading global PE firm requested Technopak’s assistance in assessment of the current as well as future market for the target company in the QSR and Café segments in India

Overview

Objective

Commercial Due Diligence of the target business and an assessment of the business segment that the company operated in

What We Did

Assessment of future prospects of the business – market, rollout, etc
Potential areas of improvement – product, operational, etc
Commercial viability of the business
Review of business plan

Indepth understanding of the Food Services ecosystem, with a focus on QSRs and Cafes.
Performance comparison of the entity with others
Growth viability of the opportunity under different market scenarios
Validation of revenue and cost projections

Results

Commercial Due-diligence of a Food Services Company

Overview

Objective

To build advocacy for the product
To increase imports into the country
To seek a credible partner for the deployment of marketing investments

What We Did

Development of marketing strategy
Finalize budgets and develop annual marketing activity calendar
Identification of vendor partners for BTL, ATL and Digital marketing activations
Monitoring of efficacy of marketing programs
MIS and reporting

Exports to India grew 500% in two years
Successful growth of awareness levels, both, of the category and of the brand

Results

ASSESSMENT OF INDIA MARKET FOR A TOP 10 WORLDWIDE QSR CHAIN

Overview

Objective

To build advocacy for the product
To increase imports into the country
To seek a credible partner for the deployment of marketing investments

What We Did

Development of marketing strategy
Finalize budgets and develop annual marketing activity calendar
Identification of vendor partners for BTL, ATL and Digital marketing activations
Monitoring of efficacy of marketing programs
MIS and reporting

Exports to India grew 500% in two years
Successful growth of awareness levels, both, of the category and of the brand

Results

ASSESSMENT OF INDIA MARKET FOR A TOP 10 WORLDWIDE QSR CHAIN