• Leading PPP Airport companies of India.
• The company wanted a turnkey consultant for implementing the retail, F&B and Services for the new airport.

Overview

Objective

The company wanted achieve global standard in commercial revenues as well as give travelers a world class experience.

What We Did

• What the best fit commercial strategy and model for non aero revenues?
• What is the most effective way to implement this in an airport

• In-depth traveler research to understand the need-gaps and preferences of Indian travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
• A non aero revenue model and its commercial structure, balancing the interests of both the operator and the concessionaires.
• Tender and leasing process design and implementation, including tender management, leasing, technical supervision and fitout management
• Post commissioning monitoring and fine tuning

Results

Turn-key Implementation of Commercial Strategy for new Terminals in Indian PPP Airports

• In-depth traveler research to understand the need-gaps and preferences of Indian travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
• Revenue and space planning for both Domestic and International Departures and Arrivals, airside and cityside
• Planning proposed allocation for space, maximising productivity for the client and enhancing passenger experience

Results

What We Did

• Maximising productivity, efficiency and experience for the space
• Suggest changes/ modifications in space planning and allocation across all non aero revenues

Objective

• Maximising non aero revenue, as per international benchmarks, and enhancing customer experience

• Leading PPP Airport companies of India.
• The client wanted a complete space and revenue planning across all non aero revenues, including retail, dutyfree, food services, lounges, advertising, parking among others

Overview

Non-Aero Commercial Strategy for a new Integrated Terminal at an Indian PPP Airport

• In-depth traveler research to understand the need-gaps and preferences of the travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
• Revenue and space planning for both Domestic and International Departures and Arrivals, airside and cityside

  Insights from local retail benchmarks, tourism led formats and retail concepts

• Proposed category and space mix, target sales and income per passenger values over a 10 years timeframe.

• Working with the client to structure the optimum commercial structure for the partnership

Results

What We Did

• What is the current non aero revenue for the airport?
• What is the potential offered by the airport?
• How to maximise the non aero revenue and optimise the traveler experience?
• What would be the most profitable commercial structure

Objective

• Assess the current operations and potential for non –aero revenue across retail, F&B, advertising, all services
• Inputs for finalising the commercial structure of the partnership

• The client was interested in partnering with an Indonesian airport for management.
• For the bid process, the client wanted to assess the potential for non aero revenue

Overview

Non Aero Revenue Potential Assessment for an International Airport

• In-depth research to understand the need-gaps and preferences of Delhi Metro travelers. Research was undertaken both for travelers and trade in all 130+ Metro stations.
• Classified all the stations based on various factors and then estimated the business potential for a convenience format.
• Product and service mix for the business based on types and categories of the stations and the estimated revenues from them.

Results

What We Did

• How does a Delhi Metro traveler behave and purchase?
• Is there any opportunity for retail under the current scenario in the stations? And what could be the potential?

Objective

To understand the metro traveler and suggest the best concept for a convenience retail format.

One of India’s leading airlines operators. They wanted to get into travel retail through partnership with an International travel retail Brand.

Overview

Traveler Research and Concept Development for Convenience Retail in Delhi Metro Stations

• In-depth traveler  and trade research to understand the need-gaps and preferences of  Indian air travelers and challenges faced by the current brands related to the client’s category. 
• A market assessment report covering current status of trade challenges, consumer preferences around price, product mix, inputs on the external environmental factors like govt processes, security concerns and commercial terms and conditions as prevalent at that time in the market.
• A go/ no go solution.

Results

What We Did

• How big is the opportunity and how to assess it?
• How does an India traveler behave differently with respect to international travel retail consumer?

Objective

Understand the Indian travel retail market for its category and provide detailed scan of the opportunity for them the enter India.

The company in one of Europe's leading travel retail brands.

Overview

India Entry Strategy for an European Travel Retail Brand