WGSN is the global authority on consumer and design trends, helping brands across the globe create the right products at the right time for tomorrow's consumer. We are looking for a Marketing Manager, based in Gurgaon, to become an integral part of our global team and drive growth in our South Asia market. Technopak Advisors, India’s leading management consulting firm are channel partners for WGSN in South Asia and represent them in the region.
WGSN
Location - Gurugram
MARKETING MANAGER - wgsn, south asia
Technopak
salient responsibilities
- Strong, demonstrable marketing experience
- Excellent planning and organisational skills
- Excellent verbal and written skills in English (mandatory)
- Experience of effectively working in a global team an advantage
- Commercially acute and quick to grasp commercial concepts and product strategies
- Strong relationship building / partnering skills
- Self-starter and self-motivated
- Ability to be a hands-on team player and do what’s needed to get the job done
- Experience in managing and executing multi-channel marketing promotions (online and offline)
- Understanding of data protection rules across media types
- PR and brand building experience desirable
- Knowledge of applications such as SalesForce and Marketo an advantage
- Ownership of the South Asia field marketing plan designed to deliver revenue, customer volume and engagement KPIs.
- Develop data acquisition, nurturing & targeting strategies aligned to key personas (Decision Maker and Influencer roles) which progress target accounts through the funnel.
- Working closely with Planning, execute multi-channel go-to-market activities (campaigns, content, launches) in alignment with key persona needs and commercial strategy.
- Be the voice of marketing in the region, ensure the commercial team are equipped with the right ‘on-brand’ collateral, briefed about marketing strategy and activities and energised about them.
- Identify, develop and manage local external partnerships to grow awareness and generate leads in the region.
- Identify opportunities to raise the profile of the brand regionally and manage relationships and related day-to-day activities on the ground.
- Plan and execute customer and press events including speaker recruitment in close collaboration with the Content and central Marketing teams.
role requirements
What we offer
- Limitless development and learning opportunities.
- A collaborative and positive culture — Your team will be
as smart and driven as you - Outstanding compensation — Plus competitive benefits and generous time off
- A chance to make an impact — Your work will contribute directly to our strategy
Technopak Advisors Pvt. Ltd. (www.technopak.com) is a leading Management Consulting firm offering strategic advice, start-up assistance , performance enhancement impetus, consumer insights and capacity building to leading Indian and International companies, operating in Textiles and apparel, Retail, Consumer products, healthcare, Hospitality & leisure, food Processing, Education, Entertainment and real estate sectors. Technopak has been involved in numerous projects with apparel manufacturing companies across Asia and Africa. Our apparel footprints include work done by us in India, Pakistan, Bangladesh, China, Sri Lanka, Kenya, Senegal, Russia among others. Over the last 26 years, Technopak has focused upon developing skill levels for senior, middle as well as operators through a combination of classroom and shop floor training. The skill development process is based upon scientific training methods developed as a part of AAMT® (Advanced Analytical Methods of Training) training program. We are also working with the Government of India into the Skill Development Domain
PRE-SALES SUPPORT
- Qualify new leads within Salesforce
- Support sales team to schedule new appointments
- Help to prepare personalized follow-up information to nurture existing leads
- Ensure Salesforce is kept up to date on leads and contacts for prospect accounts
- Conduct market research where required to identify new sectors, companies and contacts
- Build out target contact lists through tools like LinkedIn Sales Navigator etc.
- Meet activity KPIs on lead qualification, calls, meeting bookings, new contacts added to Salesforce
- Support with marketing activities from campaign follow-up, localized tactics and events
EVENT FOCUS
- Research potential sponsors and build out target list for the sales teams
- Follow-up on engaged leads around the event from content downloads and email activity
- Work closely with the sales team to call into targets for delegate tickets
- Adapt marketing materials/arguments to support sales with ticket and sponsorship opportunities
salient responsibilities
WGSN (www.wgsn.com ) as you would know is the world’s leading Trend Forecasting company. Globally we have more than 7,000 companies which use our services to stay ahead of the curve for design and market intelligence. In South Asia, we have a presence since 2003 and today we have more than 350 clients, including the biggest retail houses, brands, manufacturers, educational institutes, exporters etc
WGSN
- Ownership of the South Asia field marketing plan designed to deliver revenue, customer volume and engagement KPIs.
- Develop data acquisition, nurturing & targeting strategies aligned to key personas (Decision Maker and Influencer roles) which progress target accounts through the funnel.
- Working closely with Planning, execute multi-channel go-to-market activities (campaigns, content, launches) in alignment with key persona needs and commercial strategy.
- Be the voice of marketing in the region, ensure the commercial team are equipped with the right ‘on-brand’ collateral, briefed about marketing strategy and activities and energised about them.
- Identify, develop and manage local external partnerships to grow awareness and generate leads in the region.
- Identify opportunities to raise the profile of the brand regionally and manage relationships and related day-to-day activities on the ground.
- Plan and execute customer and press events including speaker recruitment in close collaboration with the Content and central Marketing teams.
role requirements
What we offer
- Limitless development and learning opportunities.
- A collaborative and positive culture — Your team will be
as smart and driven as you - Outstanding compensation — Plus competitive benefits and generous time off
- A chance to make an impact — Your work will contribute directly to our strategy
- 5+ years of Relevant experience
- Graduate/Post Graduate preferred
- Outstanding interpersonal and communication skills (verbal, written, and listening)
- Ability to build strong candidate database/network
QUALIFICATIONS
Technopak Advisors Pvt. Ltd. (www.technopak.com) is a leading Management Consulting firm offering strategic advice, start-up assistance , performance enhancement impetus, consumer insights and capacity building to leading Indian and International companies, operating in Textiles and apparel, Retail, Consumer products, healthcare, Hospitality & leisure, food Processing, Education, Entertainment and real estate sectors. Technopak has been involved in numerous projects with apparel manufacturing companies across Asia and Africa. Our apparel footprints include work done by us in India, Pakistan, Bangladesh, China, Sri Lanka, Kenya, Senegal, Russia among others. Over the last 26 years, Technopak has focused upon developing skill levels for senior, middle as well as operators through a combination of classroom and shop floor training. The skill development process is based upon scientific training methods developed as a part of AAMT® (Advanced Analytical Methods of Training) training program. We are also working with the Government of India into the Skill Development Domain
Technopak
Location - Gurugram
MARKETING MANAGER - wgsn, south asia
